Blog
September 15, 2026 · 3 min read
What a missed call costs a plumber, in numbers you can check
EvaMaxMissed calls
Calls to home services businesses
27%
not answered Invoca, 60 million calls
- Max On the line00:04
Hi Sarah, it's Max calling for North Capital Roofing about the reroof quote from May. Still on your list?
Reroof, shingle · quoted 94d ago$14,200ProductSeptember 8, 2026
Max is live: the quote chaser, working real lists
Max calls back the quotes that went quiet, oldest and largest first, and books the job on the call. He is running today with a small group of design partners.
- Open quotes, oldest and largest first4
- Reroof, shingle$14,20094d
- Panel upgrade$4,85061d
- Furnace replacement$6,30038d
QuotesAugust 26, 2026
Your quotes go quiet because nobody has the afternoon
The research on lead response is twenty years old and still brutal. A look at what it says, what it does not say about trade quotes, and how to work a quote list anyway.
- Phone9:07 PMMissed call, unknown callerMissedEvaMax9:07 PMNo heat, furnace not startingBooked, tonight
Missed callsAugust 12, 2026
The 9pm no heat call, three ways
The same call to voicemail, to an answering service and to Eva. What each one does with it, and what the customer does next.
- Am I talking to a real person?EvaNo. I'm a virtual assistant for North Capital Roofing. I can book you in or get someone to call you back.
The lawJuly 29, 2026
Should an AI answering your calls say it's an AI?
Yes. Here is what the law in California and at the FCC actually requires, what it does not, and why we answer the question honestly either way.
Recovered, booked
$25,350
Recovered, collected
$14,200
QuotesJuly 15, 2026
Booked is not collected until it is
Why we keep two numbers for every recovered quote, how the nightly reconciliation works, and which number goes on the front page.
- Recording0:04
"This call is recorded so we have a record of the job. Is that alright?"
Consent kept with the recording
The lawJune 30, 2026
Recording calls in Canada: what the law asks, and what we keep
One party consent under the Criminal Code, the Privacy Commissioner's guidance for businesses, and how a recorded call should be handled from the first second.